With the emergence of newer technologies, it is not advisable to stick solely to traditional methods of advertising. Businesses are starting to take notice and make use of more modern methods to advertise their services. This is the age of Facebook ads and website pop-ups.
Dentists are also just beginning to realize the advertising and marketing potential of social media and websites. When someone needs to see a dentist, the easiest thing for them to do is to turn to Google, Yahoo or Bing and look up potential dentists in their immediate area.
Those who need teeth cleaning and are living in Burlington, for example, only have to type into the search bar the words “teeth cleaning in Burlington”. This will take them directly to a search result page lined with the most popular dentists in the area. With this in mind, it’s a safe bet that in order to further your business, you need to get your website on the first page of the search results. The main question here is: how?
This is where the concept of SEO comes in. SEO stands for Search Engine Optimization. This is how websites get ranked higher on Google and guarantee that more people see and visit these sites. The higher your site is ranked on search engine sites, the more visitors your site will have and the more leads you generate.
While you might be thinking that all of this technical stuff is out of your depth as a dentist, it’s actually fairly straightforward and easy to understand. To start off, below are some some basic SEO practices that can help boost your site and help lead potential clients to your clinical practice.
SEO is most commonly linked to the usage of keywords in increasing site traffic. This is a practice that takes advantage of the searches people type into the search box. They can range from general (“best dentists”) to highly specific (“best dentists in Washington”).
While the keywords do help in boosting your site’s ranking, it is important to note that keywords should only be used sparingly. The overuse of keywords (or keyword stuffing) can get your site flagged — or banned — by search engines.
Provide Usable Content
While keywords help entice users to click on your site, they do not guarantee that users stay on the site. To get users to stay and learn more about your practice, nothing works better than good quality content.
In the dental industry, this could mean providing tips in avoiding dental problems or suggesting methods for treating them. This way, you gain the reader’s trust and confidence and make it more likely for them to turn to you for dental care.
Target Specific Audiences
Listing your dental practice in online business directories can give you a hand with boosting your site ranking. This allows you to optimize local search so when users look for local dentist practices in your area, your business will show up in the results pages.
You can also make use of several online tools to help you find out how your site is doing in terms of monthly traffic as well as the activities and location of your site visitors. These can also help you identify your target audience, and you can create your site content to appeal to these demographics.
Make Your Site Mobile Friendly
Smartphones are the norm nowadays. Portable and easily available, phones give people quick access to their Internet needs. If a person is suffering from a tooth problem that needs immediate dental assistance, contacting a dental practitioner in the area is a cinch.
Whether potential clients need dental implants surgery in Ohio, care for facial trauma in Toronto or wisdom tooth removal in Nashville, they can rest assured that wherever they are, dental care services are just a click and a call away.
Change can be rather daunting, especially for those who are used to traditional methods of advertising; but with the emergence of easy-to-use online advertising strategies, such as SEO, dentists everywhere can boost their online presence and promote their business to anyone who needs their dental services wherever they may be.
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