A strong marketing strategy is an integral component in achieving business success and the same holds true for dental practices. To stand out from among a sea of clinics competing for the attention and loyalty of customers, dental practices must put in great amount of thought and budget in boosting their marketing plans alongside quality services to attract leads that, when nurtured properly, convert to profit.
According to the statistics obtained by the Global Dental Services Market, oral care accounts for roughly 30 billion dollars in revenue worldwide, and this figure is estimated to soar to 40 billion in the next three years. Dental practices that wish to take part in the industry’s robust activity and ride with its demands must roll up their sleeves to put their names in the market.
To help you achieve this objective, here are effective marketing techniques to get you started in promoting your dental practice:
● Zero in on a niche market.
Choose a market segment and focus on boosting your brand in that market. Focusing on a specific stream of customers will not only help you have a clear set of goals but will also set your business apart from the competition. Select a market that you’d like to serve and study their consumption habits.
● Invest in attractive promotions.
Be creative in promoting your services to your niche market. Come up with informational materials, events, and promos that attract customers to learn more about your clinic and cultivate their loyalty. You can try out an information seminar on a particular topic that your market may find interesting (e.g. effective ways for teeth whitening in Toronto or how to avoid periodontal diseases among children) while introducing your services.
Staging events such as fun runs or parades can also help in cementing your brand presence in your community while giving your market the impression that you are genuinely concerned about their well-being.
● Be visible.
Take advantage of all channels that allow you to make your brand more visible to the market. For dental practices whose niche market is the neighborhood in which they belong, make use of proximity to strengthen your brand presence and maintain a positive brand image. This can be achieved by partnering with your local government unit in staging volunteer activities or sponsoring neighborhood events. This can also serve as a great opportunity for networking with potential dental patients while establishing your practice as a regular fixture in the community.
To boost your presence through the digital platform, you can send weekly or monthly newsletters to your regular and prospective customers so you can stay in their minds before and after a dental appointment.
● Boost your digital presence.
Having a couple of active social media accounts and a website is indispensable for all businesses in this digital age. Be active on Facebook, Twitter, and YouTube where you can promote your services in any number of ways. You can also use these sites as your business’ customer service arm. Creating a corporate website where you add your comprehensive list of services, contact details, and talking about a wide range of interesting topics for your niche market helps establish your authority in your field.
● Create patient advocates.
The most effective way to attract new patients remains to be the word of mouth through existing patients. Referrals always create opportunities for boosting your business. Introduce your services and educate your existing patients about them so they can effectively relay these information to their social circles.
These are just a couple of tips you can try out today to increase patient conversions and boost patient satisfaction. While each practice differs in size, resources, location, and goals, the concept of fostering a positive and consistent patient experience resonates among all practices.
We aim for a professional setting that will emulate persistence of attaining goals, transparency on each transaction, showcasing the integrity of our employees that will commit to mutual trust between us.